10.23.12

KidPickers.com: Building an Online Social Community for Children by Mike Wolfe of American Pickers

Kid Pickers LogoBackground

Mike Wolfe, the creator and host of the hit television series“American Pickers”,  wanted to pass on his passion for the great American tradition of exploring, collecting and trading to the future generation of pickers-kids.

Challenge

Create a safe and educational online space where kids from 7-12 years of age can share their picking experiences with their peers while learning about the history of their families and communities through the items they collect.

Kid Pickers' Official WebsiteSolutions

After using social media to get input from parents and teachers,  Simplified Solutions used the Social Engine platform to created a digital playground for young pickers at www.KidsPickers.com.  The moderated online social community gives kids the ultimate “show and tell” experience and explore the world of picking through interactive games, share photos of their treasured finds, and learn picking tips from  Mike Wolfe himself. The journey is filled with learning moments about history, recycling and exploring their local communities all in a safe environment.

Results

Within a five month window of the launch, over 1,200 kids had a password-protected profile with 1,200,000 page views.  KidPickers.com is receiving positive reviews from parents and teachers alike.

Simplified Solutions continues to webmaster the website in addition to managing the social engagement.

For additional information on how Simplified Solutions can help you with your web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Bill Kamper at 1.312.846.7669 x1003.

Simplified Solutions – A Chicago digital marketing and technology agency

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07.3.12

White Law Group: A Solid Case for Paid Search Advertising

Through expert-based SEO tactics, Simplified Solutions, increases leads for Whiting Law Group and website traffic by 1,000%. In six months, the firm landed a record number of new clients from their PPC campaign.

Background

Whiting Law Group, a law firm with offices in Chicago, IL and in southern Wisconsin, specializes in personal injury, wrongful death and medical malpractice. Since 2002, the Whiting Law Group has a 96% winning recovery rate of every case they handle.

Whiting wanted to increase their online marketshare among their direct competitors and increase their client base in both Illinois and Wisconsin.

Opportunity

Improve Whiting Law Group‘s search engine page rankings and website traffic. Generate and effectively track leads.

Solution

Google Search ResultSimplifiedSolutions worked with Whiting Law Group to ramp up their search engine ranking among their peers as well as paid search advertising program (PPC) to generate leads. A pivotal part of this process involved developing updated web pages optimized with keywords and content both in English and Spanish. Since a large percentage of Whiting Law Group’s clients speak Spanish, SimplifiedSolutions recommended separate landing and web pages to connect with their potential new clients.

Focusing on garnering the clientele that this personal injury firm best represents, SimplifiedSolutions created a comprehensive paid search program that included keyword research; text and content ad builds; geo-targeted efforts and ongoing management and reporting of this campaign.

Results

Whiting Law Group - Landing pageIn six months, SimplifiedSolutions increased Whiting Law Group’s website traffic by a 1,000%. Their firm ranks in the first page of the top search engines for their keyword search terms.

SimplifiedSolutions delivered spot-on targeted web pages for Whiting Law Group’s clients to fully understand the scope of their practice. Further, through strategic online marketing, Whiting Law Group now has an effective and trackable lead generation tool.

For additional information on how SimplifiedSolutions can help you with your web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669 x1001.

SimplifiedSolutions – A Chicago Internet marketing and technology agency

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04.30.12

Young Rembrandts – A Strategy for Web Development and E-Commerce

SimplifiedSolutions strategic roadmap for web development and online marketing helps art education franchisor increase web traffic and enrollment by over 200%.  Online revenue increases by 15% in 6 months. 

Young RembrandtsBackground

Young Rembrandts is a franchise business concept that brings art education and instruction to children ages 3-12. Young Rembrandts art classes are run as an after-school program through elementary, preschools, park districts and now in Michaels Craft Stores in over 80 markets across the US and Canada, and expanding internationally.

Opportunity

Improve Young Rembrandt’s search engine page rankings, value proposition, website user enrollment experience and back ending website management including lead tracking capabilities.

 

Young Rembrandts Website on UmbracoSolution

Using a combination of stakeholder surveys, consumer insight, keyword and web traffic analytics, and technical development best practices, SimplifiedSolutions created strategic roadmap to guide the building of new website for Young Rembrandts. With a focus on a stronger consumer proposition, enhanced user experience and a powerful new administrative control panel (built on the popular Umbraco CMS platform), the new website has improved Young Rembrandt’s ability to manage the ecommerce side of their business more effectively and efficiently.

YoungRembrandts.com features new streamlined enrollment process makes it easier for prospective students to find local classes through a navigational friendly interface. A simple and customized dashboard using .NET and HTML 5 allows Young Rembrandts administrators to update and manage class signup and registration using a more efficient process.

A custom API was written to capture leads and Constant Contact sign-ups for the 80 franchisees as well as the parent organization, to launch an email marketing nurture campaign. SEO-rich micro-websites for each franchisee allows for local management while keeping brand messages intact.  The CMS system also enables the client to efficiently manage banner ad management and create custom landing pages with unique offers.  A separate new blog marketing website was developed to link to the website and promote thought leadership within the art education space. The website was fully optimized with a SEO keyword strategy to improve Young Rembrandts search rankings and increase website traffic.  To measure performance and ROI, enhanced analytics with goal setting was added to the website.

Power in Art BlogResults

SimplifiedSolutions provided a highly dynamic website and enrollment system that improved Young Rembrandt’s search engine presence, showcased their local classes, and allowed them to easily deliver fresh, relevant content to their customers (and capture great leads and data).

The results since the launch have produced impressive numbers:

  • Overall total online revenue increased by 15%
  • Online enrollments jumped up by 200%
  • Total website visits were up by 203%
  • First-time visitors increased by 270%
  • The overall website bounce rate was decreased by 13%.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669 x1001.

Simplified Solutions – A Chicago Internet marketing and technology agency

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03.1.12

Affiliated Resource Group – Web Design and Development for Lead Generation

Background

Affiliated Resource Group is a premier IT firm located in Ohio. The growing Microsoft Network Partner is evolving its practice areas and repositioning the company as a full-service IT solutions provider.

Opportunity

Showcase Affiliated strategic capabilities, expanded practice areas, and thought-leadership as a premier Midwest Microsoft partner and one-stop IT solutions provider. Improve the brand messaging, search rankings and website traffic. Generate and track leads more effectively.

Solution

SimplifiedSolutions helped Affiliated Resource Group redefine online lead generation strategy by developing and a new robust 50-page website. With a focus on enhanced user experience and solutions-based messaging, key landing pages were created for

each new practice area and industry-specific solutions. Dynamic feeds were developed to serve up relevant case studies, news, and on-going webinar events on each page. Using a keyword strategy, the website was fully optimized to improve Affiliated’s search rankings and increase website traffic. Enhanced analytics and a set of CRM tools were also integrated into the website to track the user journey, measure conversion and capture data for use by the Affiliated sales team.  A enterprise level CMS system allows the client to create landing pages for specific offers for webinars and on-demand content , all tied to the CRM database. These offers are promoted via paid search and email marketing campaigns.

Results

SimplifiedSolutions provided a highly dynamic and integrated website that improved Affiliated’s search engine presence, showcased their expanded practice areas, allowed them to efficiently push fresh, relevant content to their customers, and enabled them to more effectively capture customer and prospect data.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.15.12

Roothouse Inc. – The Rapid Deployment of a Multi-Storefront, Single Catalog E-Commerce Solution

Background

Roothouse Inc. is an e-commerce company that prides itself on quick deployment of niche websites driven off a single catalog. They selected SimplifiedSolutions to build their robust e-commerce stores from the ground up using the zNode platform. Roothouse recognized a tremendous opportunity to grow online sales and effectively interact with their customers in a new and more efficient way.

Calsport.com was the first site to launch, followed quickly by BlackboxPaintball.com and TailsandThings.com (an online pet products store).

Challenge

Roothouse expressed the importance of speed to market with 28,000 dropship products, and needed an ecommerce solution rapidly deployed for multiple websites – all of which were to be managed leveraging a single catalog and administrative panel. An interest was also expressed in tightly integrating social channels into their websites to enable seamless interaction with their brand and new customers in a variety of ways.

Solution

As a part of our process, SimplifiedSolutions collaborated with key stakeholders to plan and implement a Simplified Roadmap. The Roadmap included of functional and technical recommendations as well as strategic marketing tactics including social media

The Roadmap recommendations led to the successful launch of their robust, multi-storefront e-commerce solution built on the flexible zNode ecommerce platform. The Roadmap also resulted in the successful activation of their social media channels (using Facebook ‘like’ campaigns to create buzz and drive qualified traffic to their sites). Thousands of fans joined their pages in Facebook.

Specific functionality was used – like live chat, wishlists, email to a friend, share this, and peer reviews – to create a sense of community and facilitate interaction with their brand. From an architectural standpoint, this solution was developed to scale with future growth of stores as they continue to drive more customers to their websites and boost sales volume.

Results

Sales through all stores continue to multiply. The zNode platform enabled Simplified Solutions to rapidly roll out over 28,000 drop-ship products using a single catalog for three web stores over a 60-day timeframe. This ecommerce solution is a catalyst for sales growth for years to come, while their Facebook fan pages have quadrupled in participation since launch… and continues to grow weekly.

For more information on web development, online marketing and ecommerce solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.11.12

American Pickers – Online Marketing Turns Rust Into Gold for TV Star Mike Wolfe

Background

Mike Wolfe is the star of The History Channel’s highest rated show of all time — American Pickers. Since he was waist-high, Mike has been picking through junk looking for treasure, and since becoming a TV personality Mike has earned the well deserved reputation as one of American’s best foragers.

Challenge

Advance Mike’s new found fame and build his Antique Archaeology brand and business.

Solution

SimplifiedSolutions developed a suite of online marketing solutions which included a new Antique Archaeology website, an e-commerce store, several social media platforms, a content marketing campaign, and an email marketing campaign, all aimed at building Mike’s customer loyalty and generating revenue.

Results

The launch of the new website and social media platforms created a strong reputation winning Mike 120,000 avid fans on Facebook, 50,000 devoted Twitter followers, and over 400,000 monthly website visitors.

Antique Archaeology Facebook Fan Page

Additionally, the email campaigns produce a 50% open rate with a 75% click through rate to key landing pages. Through Facebook advertising and social media, Antique Archaeology gear is generating incremental revenue for merchandise.  SimplifiedSolutions is currently working on a kid-focused social community website, books, and marketing for the two retail store locations.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.10.12

John Marshall Law School – A Marketing Plan for Distance Education

Background

John Marshall Law School, a nationally ranked law school located in downtown Chicago,  joined the online education boom by offering three advanced law courses via the web.

Challenge

Create awareness and increase enrollment for the law school’s online courses.

Solution

SimplifiedSolutions created a comprehensive marketing plan to help recruit lawyers and non-attorney professional for the new Distance Education program.  The integrated marketing campaign relied on a mix of both traditional and online marketing tactics.  The program included Linked-in and CareerBuilder.com display advertising, plus banner ads on legal blogs and websites. Search engine marketing featured Google text and content PPC.  Print advertising, email marketing, videos, social media and PR rounded off the comprehensive approach.

Results:

Website traffic increased 300%. Conversions went up by 150%. The website in on the first page in search engines for all major keywords.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.9.12

Smart Resources – Driving Leads with Search Engine Marketing

Background

Smart Resources is one of the most respected independent staffing firms in Chicago. They specialize in permanent and temporary administrative placement. The firm launched a new accounting division in 2009.

Challenge

To protect the current client base and maintain a pool of highly qualified candidates in the face of a highly competitive environment as well as. drive more website traffic and leads.

Solution

SimplifiedSolutions designed a Google-friendly online marketing roadmap to create a higher web presence and lead development. The Smart Resources website was redesigned with effective landing pages and optimized for SEO. A pay-per-click advertising (PPC) search, online PR program, online surveys, and a segmented email marketing campaign with added value content and offers went live, as did highly interactive social media platforms on LinkedIn, Twitter, and Yelp.

Results

Smart Resources ranks in the top five for all their key search terms. Traffic to their website increased by 177%. Conversion rates increased by 221%, and the PPC campaign landed two new accounts during its two-month run. The targeted email campaigns boast an open rate of over 40% among customers and candidates. The opt-in list grew by 120%.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.8.12

Power Equipment Direct – Microsoft Dynamics GP Implementation

Background

Power Equipment Direct (PED) is a leading power equipment e-tailer with millions of dollars in annual sales. PED owns and operates 9 niche web stores that sell everything from snow blowers to power generators.

Challenge

To develop an ERP system that could meet PED’s future accounting and fulfillment demands and create greater efficiencies to support explosive growth over the next three years.

Solution

After analyzing PED’s systems, sales goals and requirements, SimplifiedSolutions delivered a strategic roadmap for growth with recommended technology for streamlined order processing and accounting functions.

Results

The proven and scalable enterprise class level implementation of Microsoft Dynamic GP software allowed PED to streamline their order processing and accounting functions, saving time and money.

Today PED is prepared to support more than 4 times as much growth over the next 36 months.

For more information on our  technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.7.12

Paid Search – The Sugar Buzz of Pay Per Click Advertising

Paid SearchA Paid Search Advertising campaign, informed by specific keyword terms used by customers in online searches, can drive substantial qualified traffic to specific website landing pages or offers. Paid search also targets relevant content on other websites that accept online advertising.

SimplifiedSolutions sets up and manages several Pay-per-click (PPC) programs for clients using Google Adwords, Microsoft Ad Center (Bing), or YouTube

Ten East Delaware is one of the premier new property developments in Chicago’s Gold Coast. We designed a Google Adwords campaign to optimize web traffic during the high volume spring selling season. The sponsored text ads average 600 new visits, or three times the normal traffic, and substantially increase calls to the sales center.

SimplifiedSolutions used Google Adwords and content ad programs to help The John Marshall Law School content ad programs to promote the the school’s advanced degree programs. The marketing program drove 3x the normal website traffic and increased applications by 30%.

Smart Resources, a successful independent staffing firm in Chicago, launched a new accounting division in 2009. To give the new accounting and financial placement service a lift during a key hiring period, we developed a Google Adwords campaign that drove over 900 unique website hits and several new account acquisitions. We lowered the cost per click by 10% while raising the click though rates by 13%

Active Arm is a tennis elbow exercise treatment program developed by orthopedic surgeon Dr. William Bohn. During high season search periods, content-based PPC drives incremental sales at a redesigned landing page.

For more information about SimplifiedSolutionsPPC marketing programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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