02.6.12

Bridgeview Bank – Building Loyalty with Email Marketing

Background

Bridgeview Bank operates over 15 full-service banking facilities around the region and is actively involved in the communities they serve.

Challenge

To leverage a large database of 10,000 existing customers to promote new products, capture leads and build loyal relationships.

Solution

SimplifiedSolutions created a measurable email marketing program which used email names to communicate informative community news, financial advice, and promote offers and new services. Using best practices, the old database was cleaned up, verified for opt-in, and segmented by location, demographics and interests. In order to maximize click through rates, new templates were designed and implemented. Metrics were used to identify leads by link categories to aid in local sales efforts.

Results

The email marketing campaign grew the list by 17%, leveraging old names and adding new ones. The email open rate is well above industry standards, ringing in at an impressive 25%. Additionally, 25% of all clicks were linked to specific offers, allowing Bridgeway Bank to increase their new customer offers. At the end of the day, Bridgeview Bank now values each name in the database at more than $10K.

For more information about SimplifiedSolutionsemail marketing campaigns, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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