02.15.12

Roothouse Inc. – The Rapid Deployment of a Multi-Storefront, Single Catalog E-Commerce Solution

Background

Roothouse Inc. is an e-commerce company that prides itself on quick deployment of niche websites driven off a single catalog. They selected SimplifiedSolutions to build their robust e-commerce stores from the ground up using the zNode platform. Roothouse recognized a tremendous opportunity to grow online sales and effectively interact with their customers in a new and more efficient way.

Calsport.com was the first site to launch, followed quickly by BlackboxPaintball.com and TailsandThings.com (an online pet products store).

Challenge

Roothouse expressed the importance of speed to market with 28,000 dropship products, and needed an ecommerce solution rapidly deployed for multiple websites – all of which were to be managed leveraging a single catalog and administrative panel. An interest was also expressed in tightly integrating social channels into their websites to enable seamless interaction with their brand and new customers in a variety of ways.

Solution

As a part of our process, SimplifiedSolutions collaborated with key stakeholders to plan and implement a Simplified Roadmap. The Roadmap included of functional and technical recommendations as well as strategic marketing tactics including social media

The Roadmap recommendations led to the successful launch of their robust, multi-storefront e-commerce solution built on the flexible zNode ecommerce platform. The Roadmap also resulted in the successful activation of their social media channels (using Facebook ‘like’ campaigns to create buzz and drive qualified traffic to their sites). Thousands of fans joined their pages in Facebook.

Specific functionality was used – like live chat, wishlists, email to a friend, share this, and peer reviews – to create a sense of community and facilitate interaction with their brand. From an architectural standpoint, this solution was developed to scale with future growth of stores as they continue to drive more customers to their websites and boost sales volume.

Results

Sales through all stores continue to multiply. The zNode platform enabled Simplified Solutions to rapidly roll out over 28,000 drop-ship products using a single catalog for three web stores over a 60-day timeframe. This ecommerce solution is a catalyst for sales growth for years to come, while their Facebook fan pages have quadrupled in participation since launch… and continues to grow weekly.

For more information on web development, online marketing and ecommerce solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.8.12

Power Equipment Direct – Microsoft Dynamics GP Implementation

Background

Power Equipment Direct (PED) is a leading power equipment e-tailer with millions of dollars in annual sales. PED owns and operates 9 niche web stores that sell everything from snow blowers to power generators.

Challenge

To develop an ERP system that could meet PED’s future accounting and fulfillment demands and create greater efficiencies to support explosive growth over the next three years.

Solution

After analyzing PED’s systems, sales goals and requirements, SimplifiedSolutions delivered a strategic roadmap for growth with recommended technology for streamlined order processing and accounting functions.

Results

The proven and scalable enterprise class level implementation of Microsoft Dynamic GP software allowed PED to streamline their order processing and accounting functions, saving time and money.

Today PED is prepared to support more than 4 times as much growth over the next 36 months.

For more information on our  technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.3.12

Simplifed Solutions – Custom Integration of QuickBooks and Ecommerce

Background

An e-commerce provider of personalized gifts for all occasions.

Challenge

To update the accounting system so the current system, QuickBooks, would be able to communicate with the e-commerce website, merging two databases into one. Through this process, the necessity of having to manually type 1,000+ daily sales into QuickBooks would be eliminated.

Solution

SimplifiedSolutions built a customized integration layer to streamline communications between QuickBooks and their e-commerce web application. Allowing any order that came through the website to automatically be recorded into QuickBooks.

Results

The entire process was automated, eliminating human error and allowing the company to assign the 2 full time employees who were updating the two databases to other jobs, resulting in cost savings. With the whole process streamlined, the numbers were more accurate, and there is now the power to access real time visibility in the accounting system, as they no longer have to wait until the orders are put into the system to access numbers.

For more information about SimplifiedSolutions’ ecommerce solutions, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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