02.9.12

Smart Resources – Driving Leads with Search Engine Marketing

Background

Smart Resources is one of the most respected independent staffing firms in Chicago. They specialize in permanent and temporary administrative placement. The firm launched a new accounting division in 2009.

Challenge

To protect the current client base and maintain a pool of highly qualified candidates in the face of a highly competitive environment as well as. drive more website traffic and leads.

Solution

SimplifiedSolutions designed a Google-friendly online marketing roadmap to create a higher web presence and lead development. The Smart Resources website was redesigned with effective landing pages and optimized for SEO. A pay-per-click advertising (PPC) search, online PR program, online surveys, and a segmented email marketing campaign with added value content and offers went live, as did highly interactive social media platforms on LinkedIn, Twitter, and Yelp.

Results

Smart Resources ranks in the top five for all their key search terms. Traffic to their website increased by 177%. Conversion rates increased by 221%, and the PPC campaign landed two new accounts during its two-month run. The targeted email campaigns boast an open rate of over 40% among customers and candidates. The opt-in list grew by 120%.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.6.12

Bridgeview Bank – Building Loyalty with Email Marketing

Background

Bridgeview Bank operates over 15 full-service banking facilities around the region and is actively involved in the communities they serve.

Challenge

To leverage a large database of 10,000 existing customers to promote new products, capture leads and build loyal relationships.

Solution

SimplifiedSolutions created a measurable email marketing program which used email names to communicate informative community news, financial advice, and promote offers and new services. Using best practices, the old database was cleaned up, verified for opt-in, and segmented by location, demographics and interests. In order to maximize click through rates, new templates were designed and implemented. Metrics were used to identify leads by link categories to aid in local sales efforts.

Results

The email marketing campaign grew the list by 17%, leveraging old names and adding new ones. The email open rate is well above industry standards, ringing in at an impressive 25%. Additionally, 25% of all clicks were linked to specific offers, allowing Bridgeway Bank to increase their new customer offers. At the end of the day, Bridgeview Bank now values each name in the database at more than $10K.

For more information about SimplifiedSolutionsemail marketing campaigns, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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