07.3.12

White Law Group: A Solid Case for Paid Search Advertising

Through expert-based SEO tactics, Simplified Solutions, increases leads for Whiting Law Group and website traffic by 1,000%. In six months, the firm landed a record number of new clients from their PPC campaign.

Background

Whiting Law Group, a law firm with offices in Chicago, IL and in southern Wisconsin, specializes in personal injury, wrongful death and medical malpractice. Since 2002, the Whiting Law Group has a 96% winning recovery rate of every case they handle.

Whiting wanted to increase their online marketshare among their direct competitors and increase their client base in both Illinois and Wisconsin.

Opportunity

Improve Whiting Law Group‘s search engine page rankings and website traffic. Generate and effectively track leads.

Solution

Google Search ResultSimplifiedSolutions worked with Whiting Law Group to ramp up their search engine ranking among their peers as well as paid search advertising program (PPC) to generate leads. A pivotal part of this process involved developing updated web pages optimized with keywords and content both in English and Spanish. Since a large percentage of Whiting Law Group’s clients speak Spanish, SimplifiedSolutions recommended separate landing and web pages to connect with their potential new clients.

Focusing on garnering the clientele that this personal injury firm best represents, SimplifiedSolutions created a comprehensive paid search program that included keyword research; text and content ad builds; geo-targeted efforts and ongoing management and reporting of this campaign.

Results

Whiting Law Group - Landing pageIn six months, SimplifiedSolutions increased Whiting Law Group’s website traffic by a 1,000%. Their firm ranks in the first page of the top search engines for their keyword search terms.

SimplifiedSolutions delivered spot-on targeted web pages for Whiting Law Group’s clients to fully understand the scope of their practice. Further, through strategic online marketing, Whiting Law Group now has an effective and trackable lead generation tool.

For additional information on how SimplifiedSolutions can help you with your web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669 x1001.

SimplifiedSolutions – A Chicago Internet marketing and technology agency

Share

 

02.7.12

Paid Search – The Sugar Buzz of Pay Per Click Advertising

Paid SearchA Paid Search Advertising campaign, informed by specific keyword terms used by customers in online searches, can drive substantial qualified traffic to specific website landing pages or offers. Paid search also targets relevant content on other websites that accept online advertising.

SimplifiedSolutions sets up and manages several Pay-per-click (PPC) programs for clients using Google Adwords, Microsoft Ad Center (Bing), or YouTube

Ten East Delaware is one of the premier new property developments in Chicago’s Gold Coast. We designed a Google Adwords campaign to optimize web traffic during the high volume spring selling season. The sponsored text ads average 600 new visits, or three times the normal traffic, and substantially increase calls to the sales center.

SimplifiedSolutions used Google Adwords and content ad programs to help The John Marshall Law School content ad programs to promote the the school’s advanced degree programs. The marketing program drove 3x the normal website traffic and increased applications by 30%.

Smart Resources, a successful independent staffing firm in Chicago, launched a new accounting division in 2009. To give the new accounting and financial placement service a lift during a key hiring period, we developed a Google Adwords campaign that drove over 900 unique website hits and several new account acquisitions. We lowered the cost per click by 10% while raising the click though rates by 13%

Active Arm is a tennis elbow exercise treatment program developed by orthopedic surgeon Dr. William Bohn. During high season search periods, content-based PPC drives incremental sales at a redesigned landing page.

For more information about SimplifiedSolutionsPPC marketing programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

Share

 

02.7.12

Facebook Advertising – Success Stories in Social Media Targeting

SimplifiedSolutions’ social media advertising programs target audiences by key interests and demographics on sites like Facebook, YouTube, Linked-in, Yelp and other relevant social networking sites. Our clients have converted traffic for sales, promotional events and offers, viral marketing, drive reviews, and Facebook Fan page ”likes.”

Mike Wolfe, star of the hit cable TV show “American Pickers,” has created a line of branded wearables and gear available at his online store AntiqueArchaeologyShop.com

During the holiday shopping period, SimplifiedSolutions created a Facebook ad campaign targeting fans of the show. 10,000 clicks led to the highest grossing month in the online store’s HISTORY.

Honor Roll Online is a premier professional career services company providing its corporate partners with access to a rich talent pool of students and graduates of America’s top small universities and colleges (5,000 and under).

SimplifiedSolutions developed a micro-targeted PPC campaign on Facebook to reach students attending specific schools. Seventy-five campus-specific or area of study ads promoted HRO’s unique value proposition and generated over 200,000 branded impressions, 15,000 site visits, and added more than 2,000 new enrollees!

Race Your Face Off, a viral marketing site by Quaker State, featured an interactive video game where consumers could download their picture, then race animated NASCAR legends Dale Earnhardt Jr., Jeff Gordon and Jimmy Johnson in a cross- country adventure The captured viral video could then be shared with friends via social media and email.

SimplifiedSolutions created a multi-ad Facebook campaign to drive a 600% increase in website traffic and over 1,300 conversions in two weeks. The viral video was passed to an average of 3 friends.

Muscle Milk, the protein-enhanced performance beverage, needed some social media support for local promotions with the Chicago Cubs and local high school football teams.

SimplifiedSolutions used Facebook advertising to drive awareness and participation in the on-going sweepstakes, plus increase the local “friend” base in Facebook. The social ads generated 2MM impressions, 2,000 sweeps sign–ups and 1,000 new “likes” in two weeks.

Andres Tapia, Chief Diversity Officer & Emerging Workforce Solutions Leader at Hewitt Associates, is one of the leading authorities on global diversity issues in the workplace and beyond and the author of The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity.

Facebook advertising that targeted academics and HR professionals was used to promote books sales and speaking events.

For more information about SimplifiedSolutionsFacebook marketing programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

Share

 

02.5.12

Honor Roll Online – Driving Conversions with Facebook PPC

Background

Honor Roll Online is a premier professional career services company. The online recruiter provides its corporate partners with access to a rich talent pool of students and graduates of America’s top small universities and colleges (5,000 and under).

Challenge

To increase its database of students, Honor Roll Online needed to broaden exposure, drive traffic, and convert students at 75 premier colleges where they had little or no presence to sign up for the free placement services.

Facebook AdvertisingSolution

SimplifiedSolutions developed a micro-targeted PPC campaign on Facebook to reach students attending specific schools. Seventy-five campus-specific or areas of study ads promoted HRO’s unique value proposition.

Results

Generated over 200,000 branded impressions, 15,000 site visits, and ADDED more than 2,000 new enrollees!

For more information about SimplifiedSolutionsFacebook advertising programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

Share