03.1.12

Affiliated Resource Group – Web Design and Development for Lead Generation

Background

Affiliated Resource Group is a premier IT firm located in Ohio. The growing Microsoft Network Partner is evolving its practice areas and repositioning the company as a full-service IT solutions provider.

Opportunity

Showcase Affiliated strategic capabilities, expanded practice areas, and thought-leadership as a premier Midwest Microsoft partner and one-stop IT solutions provider. Improve the brand messaging, search rankings and website traffic. Generate and track leads more effectively.

Solution

SimplifiedSolutions helped Affiliated Resource Group redefine online lead generation strategy by developing and a new robust 50-page website. With a focus on enhanced user experience and solutions-based messaging, key landing pages were created for

each new practice area and industry-specific solutions. Dynamic feeds were developed to serve up relevant case studies, news, and on-going webinar events on each page. Using a keyword strategy, the website was fully optimized to improve Affiliated’s search rankings and increase website traffic. Enhanced analytics and a set of CRM tools were also integrated into the website to track the user journey, measure conversion and capture data for use by the Affiliated sales team.  A enterprise level CMS system allows the client to create landing pages for specific offers for webinars and on-demand content , all tied to the CRM database. These offers are promoted via paid search and email marketing campaigns.

Results

SimplifiedSolutions provided a highly dynamic and integrated website that improved Affiliated’s search engine presence, showcased their expanded practice areas, allowed them to efficiently push fresh, relevant content to their customers, and enabled them to more effectively capture customer and prospect data.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.9.12

Smart Resources – Driving Leads with Search Engine Marketing

Background

Smart Resources is one of the most respected independent staffing firms in Chicago. They specialize in permanent and temporary administrative placement. The firm launched a new accounting division in 2009.

Challenge

To protect the current client base and maintain a pool of highly qualified candidates in the face of a highly competitive environment as well as. drive more website traffic and leads.

Solution

SimplifiedSolutions designed a Google-friendly online marketing roadmap to create a higher web presence and lead development. The Smart Resources website was redesigned with effective landing pages and optimized for SEO. A pay-per-click advertising (PPC) search, online PR program, online surveys, and a segmented email marketing campaign with added value content and offers went live, as did highly interactive social media platforms on LinkedIn, Twitter, and Yelp.

Results

Smart Resources ranks in the top five for all their key search terms. Traffic to their website increased by 177%. Conversion rates increased by 221%, and the PPC campaign landed two new accounts during its two-month run. The targeted email campaigns boast an open rate of over 40% among customers and candidates. The opt-in list grew by 120%.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.4.12

Airport Friendly – Boosting Awareness with Online PR Syndication

Background

AirportFriendly.com is the first website dedicated to “airport friendly” products that are designed specifically to make travel easier.

Challenge

To bring media attention to the brand new Airport Friendly website which had been launched late in the game, making it difficult to capitalize on the busy holiday season sales and buzz.

Solution

SimplifiedSolutions released an online press release announcing the launch of the website. The press release was written to gain the attention of journalists looking for stories on the upcoming travel season. Additionally, landing pages were crafted to capture any possible media request that came about from the website.

Results

The press release was read 17,000 times and picked up 475 times by the media. Within 2 hours of the publication, Airport Friendly ranked number 4 on the first results page of Google for the term “airport friendly products”. 1,100 direct links to the website were established within 4 weeks. The owner of Airport Friendly was featured in the Washington Post and several television ads. Additionally, more than 200 new customers signed up for the newsletter and sales quadrupled through the holiday season.

For more information about SimplifiedSolutionsonline marketing programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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