10.23.12

KidPickers.com: Building an Online Social Community for Children by Mike Wolfe of American Pickers

Kid Pickers LogoBackground

Mike Wolfe, the creator and host of the hit television series“American Pickers”,  wanted to pass on his passion for the great American tradition of exploring, collecting and trading to the future generation of pickers-kids.

Challenge

Create a safe and educational online space where kids from 7-12 years of age can share their picking experiences with their peers while learning about the history of their families and communities through the items they collect.

Kid Pickers' Official WebsiteSolutions

After using social media to get input from parents and teachers,  Simplified Solutions used the Social Engine platform to created a digital playground for young pickers at www.KidsPickers.com.  The moderated online social community gives kids the ultimate “show and tell” experience and explore the world of picking through interactive games, share photos of their treasured finds, and learn picking tips from  Mike Wolfe himself. The journey is filled with learning moments about history, recycling and exploring their local communities all in a safe environment.

Results

Within a five month window of the launch, over 1,200 kids had a password-protected profile with 1,200,000 page views.  KidPickers.com is receiving positive reviews from parents and teachers alike.

Simplified Solutions continues to webmaster the website in addition to managing the social engagement.

For additional information on how Simplified Solutions can help you with your web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Bill Kamper at 1.312.846.7669 x1003.

Simplified Solutions – A Chicago digital marketing and technology agency

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02.11.12

American Pickers – Online Marketing Turns Rust Into Gold for TV Star Mike Wolfe

Background

Mike Wolfe is the star of The History Channel’s highest rated show of all time — American Pickers. Since he was waist-high, Mike has been picking through junk looking for treasure, and since becoming a TV personality Mike has earned the well deserved reputation as one of American’s best foragers.

Challenge

Advance Mike’s new found fame and build his Antique Archaeology brand and business.

Solution

SimplifiedSolutions developed a suite of online marketing solutions which included a new Antique Archaeology website, an e-commerce store, several social media platforms, a content marketing campaign, and an email marketing campaign, all aimed at building Mike’s customer loyalty and generating revenue.

Results

The launch of the new website and social media platforms created a strong reputation winning Mike 120,000 avid fans on Facebook, 50,000 devoted Twitter followers, and over 400,000 monthly website visitors.

Antique Archaeology Facebook Fan Page

Additionally, the email campaigns produce a 50% open rate with a 75% click through rate to key landing pages. Through Facebook advertising and social media, Antique Archaeology gear is generating incremental revenue for merchandise.  SimplifiedSolutions is currently working on a kid-focused social community website, books, and marketing for the two retail store locations.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.7.12

Facebook Advertising – Success Stories in Social Media Targeting

SimplifiedSolutions’ social media advertising programs target audiences by key interests and demographics on sites like Facebook, YouTube, Linked-in, Yelp and other relevant social networking sites. Our clients have converted traffic for sales, promotional events and offers, viral marketing, drive reviews, and Facebook Fan page ”likes.”

Mike Wolfe, star of the hit cable TV show “American Pickers,” has created a line of branded wearables and gear available at his online store AntiqueArchaeologyShop.com

During the holiday shopping period, SimplifiedSolutions created a Facebook ad campaign targeting fans of the show. 10,000 clicks led to the highest grossing month in the online store’s HISTORY.

Honor Roll Online is a premier professional career services company providing its corporate partners with access to a rich talent pool of students and graduates of America’s top small universities and colleges (5,000 and under).

SimplifiedSolutions developed a micro-targeted PPC campaign on Facebook to reach students attending specific schools. Seventy-five campus-specific or area of study ads promoted HRO’s unique value proposition and generated over 200,000 branded impressions, 15,000 site visits, and added more than 2,000 new enrollees!

Race Your Face Off, a viral marketing site by Quaker State, featured an interactive video game where consumers could download their picture, then race animated NASCAR legends Dale Earnhardt Jr., Jeff Gordon and Jimmy Johnson in a cross- country adventure The captured viral video could then be shared with friends via social media and email.

SimplifiedSolutions created a multi-ad Facebook campaign to drive a 600% increase in website traffic and over 1,300 conversions in two weeks. The viral video was passed to an average of 3 friends.

Muscle Milk, the protein-enhanced performance beverage, needed some social media support for local promotions with the Chicago Cubs and local high school football teams.

SimplifiedSolutions used Facebook advertising to drive awareness and participation in the on-going sweepstakes, plus increase the local “friend” base in Facebook. The social ads generated 2MM impressions, 2,000 sweeps sign–ups and 1,000 new “likes” in two weeks.

Andres Tapia, Chief Diversity Officer & Emerging Workforce Solutions Leader at Hewitt Associates, is one of the leading authorities on global diversity issues in the workplace and beyond and the author of The Inclusion Paradox: The Obama Era and the Transformation of Global Diversity.

Facebook advertising that targeted academics and HR professionals was used to promote books sales and speaking events.

For more information about SimplifiedSolutionsFacebook marketing programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.5.12

Honor Roll Online – Driving Conversions with Facebook PPC

Background

Honor Roll Online is a premier professional career services company. The online recruiter provides its corporate partners with access to a rich talent pool of students and graduates of America’s top small universities and colleges (5,000 and under).

Challenge

To increase its database of students, Honor Roll Online needed to broaden exposure, drive traffic, and convert students at 75 premier colleges where they had little or no presence to sign up for the free placement services.

Facebook AdvertisingSolution

SimplifiedSolutions developed a micro-targeted PPC campaign on Facebook to reach students attending specific schools. Seventy-five campus-specific or areas of study ads promoted HRO’s unique value proposition.

Results

Generated over 200,000 branded impressions, 15,000 site visits, and ADDED more than 2,000 new enrollees!

For more information about SimplifiedSolutionsFacebook advertising programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.4.12

NEWH – Building a Social Community for Hospitality Industry

NEWH is a 5,000- member organization of designers in the hospitality industry. They were successful with Facebook but wanted more ability to control the design, features and peer- to-peer interaction within the community.

SimplifiedSolutions was engaged to create a new social network that was released in April ’09.

NEWHConnect now has more than 1,800 members interacting and sharing within the community

For more information about SimplifiedSolutionssocial networking programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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