04.30.12

Young Rembrandts – A Strategy for Web Development and E-Commerce

SimplifiedSolutions strategic roadmap for web development and online marketing helps art education franchisor increase web traffic and enrollment by over 200%.  Online revenue increases by 15% in 6 months. 

Young RembrandtsBackground

Young Rembrandts is a franchise business concept that brings art education and instruction to children ages 3-12. Young Rembrandts art classes are run as an after-school program through elementary, preschools, park districts and now in Michaels Craft Stores in over 80 markets across the US and Canada, and expanding internationally.

Opportunity

Improve Young Rembrandt’s search engine page rankings, value proposition, website user enrollment experience and back ending website management including lead tracking capabilities.

 

Young Rembrandts Website on UmbracoSolution

Using a combination of stakeholder surveys, consumer insight, keyword and web traffic analytics, and technical development best practices, SimplifiedSolutions created strategic roadmap to guide the building of new website for Young Rembrandts. With a focus on a stronger consumer proposition, enhanced user experience and a powerful new administrative control panel (built on the popular Umbraco CMS platform), the new website has improved Young Rembrandt’s ability to manage the ecommerce side of their business more effectively and efficiently.

YoungRembrandts.com features new streamlined enrollment process makes it easier for prospective students to find local classes through a navigational friendly interface. A simple and customized dashboard using .NET and HTML 5 allows Young Rembrandts administrators to update and manage class signup and registration using a more efficient process.

A custom API was written to capture leads and Constant Contact sign-ups for the 80 franchisees as well as the parent organization, to launch an email marketing nurture campaign. SEO-rich micro-websites for each franchisee allows for local management while keeping brand messages intact.  The CMS system also enables the client to efficiently manage banner ad management and create custom landing pages with unique offers.  A separate new blog marketing website was developed to link to the website and promote thought leadership within the art education space. The website was fully optimized with a SEO keyword strategy to improve Young Rembrandts search rankings and increase website traffic.  To measure performance and ROI, enhanced analytics with goal setting was added to the website.

Power in Art BlogResults

SimplifiedSolutions provided a highly dynamic website and enrollment system that improved Young Rembrandt’s search engine presence, showcased their local classes, and allowed them to easily deliver fresh, relevant content to their customers (and capture great leads and data).

The results since the launch have produced impressive numbers:

  • Overall total online revenue increased by 15%
  • Online enrollments jumped up by 200%
  • Total website visits were up by 203%
  • First-time visitors increased by 270%
  • The overall website bounce rate was decreased by 13%.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669 x1001.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.8.12

Power Equipment Direct – Microsoft Dynamics GP Implementation

Background

Power Equipment Direct (PED) is a leading power equipment e-tailer with millions of dollars in annual sales. PED owns and operates 9 niche web stores that sell everything from snow blowers to power generators.

Challenge

To develop an ERP system that could meet PED’s future accounting and fulfillment demands and create greater efficiencies to support explosive growth over the next three years.

Solution

After analyzing PED’s systems, sales goals and requirements, SimplifiedSolutions delivered a strategic roadmap for growth with recommended technology for streamlined order processing and accounting functions.

Results

The proven and scalable enterprise class level implementation of Microsoft Dynamic GP software allowed PED to streamline their order processing and accounting functions, saving time and money.

Today PED is prepared to support more than 4 times as much growth over the next 36 months.

For more information on our  technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.4.12

Simplified Solutions – Developing a Custom Membership Dues System

Background

The client owns a garage dedicated to bike parking. Commuters who ride their bike to work can join the garage as a member and secure a daily parking spot for their bikes.

Challenge

To do away with the previous system of manually charging members every month and develop an automated payment system that automatically delivers monthly membership dues.

Solution

Using the ASP.NET framework, SimplifiedSolutions built a system to manage the dues of the members.  Through the system, member fees are automatically billed on a monthly or annual basis depending on the customer.  The system allows members to go into their account and extend their membership.  Additionally, there is a portal that allows members to see previous payments, update their membership status or cancel all together.

Results

The new automation significantly reduced the amount of hours that were needed to run the membership facility.  Additionally, the cash flow is automated and streamlined.  There is now one central location to manage everything, and nothing is based on paper anymore.

For more information about SimplifiedSolutions ’ custom apps development, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.4.12

NEWH – Building a Social Community for Hospitality Industry

NEWH is a 5,000- member organization of designers in the hospitality industry. They were successful with Facebook but wanted more ability to control the design, features and peer- to-peer interaction within the community.

SimplifiedSolutions was engaged to create a new social network that was released in April ’09.

NEWHConnect now has more than 1,800 members interacting and sharing within the community

For more information about SimplifiedSolutionssocial networking programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.3.12

Simplifed Solutions – Custom Integration of QuickBooks and Ecommerce

Background

An e-commerce provider of personalized gifts for all occasions.

Challenge

To update the accounting system so the current system, QuickBooks, would be able to communicate with the e-commerce website, merging two databases into one. Through this process, the necessity of having to manually type 1,000+ daily sales into QuickBooks would be eliminated.

Solution

SimplifiedSolutions built a customized integration layer to streamline communications between QuickBooks and their e-commerce web application. Allowing any order that came through the website to automatically be recorded into QuickBooks.

Results

The entire process was automated, eliminating human error and allowing the company to assign the 2 full time employees who were updating the two databases to other jobs, resulting in cost savings. With the whole process streamlined, the numbers were more accurate, and there is now the power to access real time visibility in the accounting system, as they no longer have to wait until the orders are put into the system to access numbers.

For more information about SimplifiedSolutions’ ecommerce solutions, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.1.12

Simplified Solutions – Custom Workforce Scheduling System Development

Background

A local cable company serving more than 1,500 communities throughout the country.

Challenge

To build a visual scheduling system that utilizes map-based scheduling to streamline the daily appointments for 1,000 technicians located across the nation.

Solution

SimplifiedSolutions used ASP.NET, Bing maps and Silverlight technologies to integrate a solution into the current application by customizing map views. Technicians are able to pinpoint each appointment for the day on the map and receive directions that sync with mobile devices. Each technician is able to click on an address, schedule a job, and using satellite calculated directions, receive a print out with their list of appointments for the day that include directions.

Results

The use of maps streamlined the work by providing a visual indicator that technicians used to plan ahead. Many dollars were saved in both time savings and gas savings.

For more information about SimplifiedSolutions’ custom developments, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.1.12

S Factor – Custom Website Development & SEO

Background

Sheila Kelly’s S Factor is the original and very popular pole dancing and striptease workout that has been featured on Oprah, The Martha Stewart Show, and more.

Challenge

To design a user-friendly website that is easy for students to use when signing up for or changing classes. Additionally, to launch a student center with the technology in place to keep client information completely secure, while still saving students’ payment profiles.

S Factor Website

Solution

SimplifiedSolutions created a customized ASP.Net based web application that included modules for signing up for class, updating profile information, integrating with the current back-end system so class waiting lists, payment transactions, referral program and class management.

Results

Clients have no idea they are using a sophisticated piece of technology to navigate the S Factor student center. Their registration and enrollment experience is as easy as filling out a form, which leaves S Factor with a very satisfied client base and a streamlined database of new clients.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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