02.5.12

Honor Roll Online – Driving Conversions with Facebook PPC

Background

Honor Roll Online is a premier professional career services company. The online recruiter provides its corporate partners with access to a rich talent pool of students and graduates of America’s top small universities and colleges (5,000 and under).

Challenge

To increase its database of students, Honor Roll Online needed to broaden exposure, drive traffic, and convert students at 75 premier colleges where they had little or no presence to sign up for the free placement services.

Facebook AdvertisingSolution

SimplifiedSolutions developed a micro-targeted PPC campaign on Facebook to reach students attending specific schools. Seventy-five campus-specific or areas of study ads promoted HRO’s unique value proposition.

Results

Generated over 200,000 branded impressions, 15,000 site visits, and ADDED more than 2,000 new enrollees!

For more information about SimplifiedSolutionsFacebook advertising programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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| February 5th, 2012 | Posted in Paid Search, Social Media Marketing |

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