02.4.12

Airport Friendly – Boosting Awareness with Online PR Syndication

Background

AirportFriendly.com is the first website dedicated to “airport friendly” products that are designed specifically to make travel easier.

Challenge

To bring media attention to the brand new Airport Friendly website which had been launched late in the game, making it difficult to capitalize on the busy holiday season sales and buzz.

Solution

SimplifiedSolutions released an online press release announcing the launch of the website. The press release was written to gain the attention of journalists looking for stories on the upcoming travel season. Additionally, landing pages were crafted to capture any possible media request that came about from the website.

Results

The press release was read 17,000 times and picked up 475 times by the media. Within 2 hours of the publication, Airport Friendly ranked number 4 on the first results page of Google for the term “airport friendly products”. 1,100 direct links to the website were established within 4 weeks. The owner of Airport Friendly was featured in the Washington Post and several television ads. Additionally, more than 200 new customers signed up for the newsletter and sales quadrupled through the holiday season.

For more information about SimplifiedSolutionsonline marketing programs, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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| February 4th, 2012 | Posted in Marketing Strategy, Reputation Management, SEO Acceleration |

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