02.11.12

American Pickers – Online Marketing Turns Rust Into Gold for TV Star Mike Wolfe

Background

Mike Wolfe is the star of The History Channel’s highest rated show of all time — American Pickers. Since he was waist-high, Mike has been picking through junk looking for treasure, and since becoming a TV personality Mike has earned the well deserved reputation as one of American’s best foragers.

Challenge

Advance Mike’s new found fame and build his Antique Archaeology brand and business.

Solution

SimplifiedSolutions developed a suite of online marketing solutions which included a new Antique Archaeology website, an e-commerce store, several social media platforms, a content marketing campaign, and an email marketing campaign, all aimed at building Mike’s customer loyalty and generating revenue.

Results

The launch of the new website and social media platforms created a strong reputation winning Mike 120,000 avid fans on Facebook, 50,000 devoted Twitter followers, and over 400,000 monthly website visitors.

Antique Archaeology Facebook Fan Page

Additionally, the email campaigns produce a 50% open rate with a 75% click through rate to key landing pages. Through Facebook advertising and social media, Antique Archaeology gear is generating incremental revenue for merchandise.  SimplifiedSolutions is currently working on a kid-focused social community website, books, and marketing for the two retail store locations.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.10.12

John Marshall Law School – A Marketing Plan for Distance Education

Background

John Marshall Law School, a nationally ranked law school located in downtown Chicago,  joined the online education boom by offering three advanced law courses via the web.

Challenge

Create awareness and increase enrollment for the law school’s online courses.

Solution

SimplifiedSolutions created a comprehensive marketing plan to help recruit lawyers and non-attorney professional for the new Distance Education program.  The integrated marketing campaign relied on a mix of both traditional and online marketing tactics.  The program included Linked-in and CareerBuilder.com display advertising, plus banner ads on legal blogs and websites. Search engine marketing featured Google text and content PPC.  Print advertising, email marketing, videos, social media and PR rounded off the comprehensive approach.

Results:

Website traffic increased 300%. Conversions went up by 150%. The website in on the first page in search engines for all major keywords.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.9.12

Smart Resources – Driving Leads with Search Engine Marketing

Background

Smart Resources is one of the most respected independent staffing firms in Chicago. They specialize in permanent and temporary administrative placement. The firm launched a new accounting division in 2009.

Challenge

To protect the current client base and maintain a pool of highly qualified candidates in the face of a highly competitive environment as well as. drive more website traffic and leads.

Solution

SimplifiedSolutions designed a Google-friendly online marketing roadmap to create a higher web presence and lead development. The Smart Resources website was redesigned with effective landing pages and optimized for SEO. A pay-per-click advertising (PPC) search, online PR program, online surveys, and a segmented email marketing campaign with added value content and offers went live, as did highly interactive social media platforms on LinkedIn, Twitter, and Yelp.

Results

Smart Resources ranks in the top five for all their key search terms. Traffic to their website increased by 177%. Conversion rates increased by 221%, and the PPC campaign landed two new accounts during its two-month run. The targeted email campaigns boast an open rate of over 40% among customers and candidates. The opt-in list grew by 120%.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.6.12

Bridgeview Bank – Building Loyalty with Email Marketing

Background

Bridgeview Bank operates over 15 full-service banking facilities around the region and is actively involved in the communities they serve.

Challenge

To leverage a large database of 10,000 existing customers to promote new products, capture leads and build loyal relationships.

Solution

SimplifiedSolutions created a measurable email marketing program which used email names to communicate informative community news, financial advice, and promote offers and new services. Using best practices, the old database was cleaned up, verified for opt-in, and segmented by location, demographics and interests. In order to maximize click through rates, new templates were designed and implemented. Metrics were used to identify leads by link categories to aid in local sales efforts.

Results

The email marketing campaign grew the list by 17%, leveraging old names and adding new ones. The email open rate is well above industry standards, ringing in at an impressive 25%. Additionally, 25% of all clicks were linked to specific offers, allowing Bridgeway Bank to increase their new customer offers. At the end of the day, Bridgeview Bank now values each name in the database at more than $10K.

For more information about SimplifiedSolutionsemail marketing campaigns, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.1.12

S Factor – Custom Website Development & SEO

Background

Sheila Kelly’s S Factor is the original and very popular pole dancing and striptease workout that has been featured on Oprah, The Martha Stewart Show, and more.

Challenge

To design a user-friendly website that is easy for students to use when signing up for or changing classes. Additionally, to launch a student center with the technology in place to keep client information completely secure, while still saving students’ payment profiles.

S Factor Website

Solution

SimplifiedSolutions created a customized ASP.Net based web application that included modules for signing up for class, updating profile information, integrating with the current back-end system so class waiting lists, payment transactions, referral program and class management.

Results

Clients have no idea they are using a sophisticated piece of technology to navigate the S Factor student center. Their registration and enrollment experience is as easy as filling out a form, which leaves S Factor with a very satisfied client base and a streamlined database of new clients.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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