02.10.12

John Marshall Law School – A Marketing Plan for Distance Education

Background

John Marshall Law School, a nationally ranked law school located in downtown Chicago,  joined the online education boom by offering three advanced law courses via the web.

Challenge

Create awareness and increase enrollment for the law school’s online courses.

Solution

SimplifiedSolutions created a comprehensive marketing plan to help recruit lawyers and non-attorney professional for the new Distance Education program.  The integrated marketing campaign relied on a mix of both traditional and online marketing tactics.  The program included Linked-in and CareerBuilder.com display advertising, plus banner ads on legal blogs and websites. Search engine marketing featured Google text and content PPC.  Print advertising, email marketing, videos, social media and PR rounded off the comprehensive approach.

Results:

Website traffic increased 300%. Conversions went up by 150%. The website in on the first page in search engines for all major keywords.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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