10.23.12

KidPickers.com: Building an Online Social Community for Children by Mike Wolfe of American Pickers

Kid Pickers LogoBackground

Mike Wolfe, the creator and host of the hit television series“American Pickers”,  wanted to pass on his passion for the great American tradition of exploring, collecting and trading to the future generation of pickers-kids.

Challenge

Create a safe and educational online space where kids from 7-12 years of age can share their picking experiences with their peers while learning about the history of their families and communities through the items they collect.

Kid Pickers' Official WebsiteSolutions

After using social media to get input from parents and teachers,  Simplified Solutions used the Social Engine platform to created a digital playground for young pickers at www.KidsPickers.com.  The moderated online social community gives kids the ultimate “show and tell” experience and explore the world of picking through interactive games, share photos of their treasured finds, and learn picking tips from  Mike Wolfe himself. The journey is filled with learning moments about history, recycling and exploring their local communities all in a safe environment.

Results

Within a five month window of the launch, over 1,200 kids had a password-protected profile with 1,200,000 page views.  KidPickers.com is receiving positive reviews from parents and teachers alike.

Simplified Solutions continues to webmaster the website in addition to managing the social engagement.

For additional information on how Simplified Solutions can help you with your web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Bill Kamper at 1.312.846.7669 x1003.

Simplified Solutions – A Chicago digital marketing and technology agency

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04.30.12

Young Rembrandts – A Strategy for Web Development and E-Commerce

SimplifiedSolutions strategic roadmap for web development and online marketing helps art education franchisor increase web traffic and enrollment by over 200%.  Online revenue increases by 15% in 6 months. 

Young RembrandtsBackground

Young Rembrandts is a franchise business concept that brings art education and instruction to children ages 3-12. Young Rembrandts art classes are run as an after-school program through elementary, preschools, park districts and now in Michaels Craft Stores in over 80 markets across the US and Canada, and expanding internationally.

Opportunity

Improve Young Rembrandt’s search engine page rankings, value proposition, website user enrollment experience and back ending website management including lead tracking capabilities.

 

Young Rembrandts Website on UmbracoSolution

Using a combination of stakeholder surveys, consumer insight, keyword and web traffic analytics, and technical development best practices, SimplifiedSolutions created strategic roadmap to guide the building of new website for Young Rembrandts. With a focus on a stronger consumer proposition, enhanced user experience and a powerful new administrative control panel (built on the popular Umbraco CMS platform), the new website has improved Young Rembrandt’s ability to manage the ecommerce side of their business more effectively and efficiently.

YoungRembrandts.com features new streamlined enrollment process makes it easier for prospective students to find local classes through a navigational friendly interface. A simple and customized dashboard using .NET and HTML 5 allows Young Rembrandts administrators to update and manage class signup and registration using a more efficient process.

A custom API was written to capture leads and Constant Contact sign-ups for the 80 franchisees as well as the parent organization, to launch an email marketing nurture campaign. SEO-rich micro-websites for each franchisee allows for local management while keeping brand messages intact.  The CMS system also enables the client to efficiently manage banner ad management and create custom landing pages with unique offers.  A separate new blog marketing website was developed to link to the website and promote thought leadership within the art education space. The website was fully optimized with a SEO keyword strategy to improve Young Rembrandts search rankings and increase website traffic.  To measure performance and ROI, enhanced analytics with goal setting was added to the website.

Power in Art BlogResults

SimplifiedSolutions provided a highly dynamic website and enrollment system that improved Young Rembrandt’s search engine presence, showcased their local classes, and allowed them to easily deliver fresh, relevant content to their customers (and capture great leads and data).

The results since the launch have produced impressive numbers:

  • Overall total online revenue increased by 15%
  • Online enrollments jumped up by 200%
  • Total website visits were up by 203%
  • First-time visitors increased by 270%
  • The overall website bounce rate was decreased by 13%.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669 x1001.

Simplified Solutions – A Chicago Internet marketing and technology agency

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03.1.12

Affiliated Resource Group – Web Design and Development for Lead Generation

Background

Affiliated Resource Group is a premier IT firm located in Ohio. The growing Microsoft Network Partner is evolving its practice areas and repositioning the company as a full-service IT solutions provider.

Opportunity

Showcase Affiliated strategic capabilities, expanded practice areas, and thought-leadership as a premier Midwest Microsoft partner and one-stop IT solutions provider. Improve the brand messaging, search rankings and website traffic. Generate and track leads more effectively.

Solution

SimplifiedSolutions helped Affiliated Resource Group redefine online lead generation strategy by developing and a new robust 50-page website. With a focus on enhanced user experience and solutions-based messaging, key landing pages were created for

each new practice area and industry-specific solutions. Dynamic feeds were developed to serve up relevant case studies, news, and on-going webinar events on each page. Using a keyword strategy, the website was fully optimized to improve Affiliated’s search rankings and increase website traffic. Enhanced analytics and a set of CRM tools were also integrated into the website to track the user journey, measure conversion and capture data for use by the Affiliated sales team.  A enterprise level CMS system allows the client to create landing pages for specific offers for webinars and on-demand content , all tied to the CRM database. These offers are promoted via paid search and email marketing campaigns.

Results

SimplifiedSolutions provided a highly dynamic and integrated website that improved Affiliated’s search engine presence, showcased their expanded practice areas, allowed them to efficiently push fresh, relevant content to their customers, and enabled them to more effectively capture customer and prospect data.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.11.12

American Pickers – Online Marketing Turns Rust Into Gold for TV Star Mike Wolfe

Background

Mike Wolfe is the star of The History Channel’s highest rated show of all time — American Pickers. Since he was waist-high, Mike has been picking through junk looking for treasure, and since becoming a TV personality Mike has earned the well deserved reputation as one of American’s best foragers.

Challenge

Advance Mike’s new found fame and build his Antique Archaeology brand and business.

Solution

SimplifiedSolutions developed a suite of online marketing solutions which included a new Antique Archaeology website, an e-commerce store, several social media platforms, a content marketing campaign, and an email marketing campaign, all aimed at building Mike’s customer loyalty and generating revenue.

Results

The launch of the new website and social media platforms created a strong reputation winning Mike 120,000 avid fans on Facebook, 50,000 devoted Twitter followers, and over 400,000 monthly website visitors.

Antique Archaeology Facebook Fan Page

Additionally, the email campaigns produce a 50% open rate with a 75% click through rate to key landing pages. Through Facebook advertising and social media, Antique Archaeology gear is generating incremental revenue for merchandise.  SimplifiedSolutions is currently working on a kid-focused social community website, books, and marketing for the two retail store locations.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.9.12

Smart Resources – Driving Leads with Search Engine Marketing

Background

Smart Resources is one of the most respected independent staffing firms in Chicago. They specialize in permanent and temporary administrative placement. The firm launched a new accounting division in 2009.

Challenge

To protect the current client base and maintain a pool of highly qualified candidates in the face of a highly competitive environment as well as. drive more website traffic and leads.

Solution

SimplifiedSolutions designed a Google-friendly online marketing roadmap to create a higher web presence and lead development. The Smart Resources website was redesigned with effective landing pages and optimized for SEO. A pay-per-click advertising (PPC) search, online PR program, online surveys, and a segmented email marketing campaign with added value content and offers went live, as did highly interactive social media platforms on LinkedIn, Twitter, and Yelp.

Results

Smart Resources ranks in the top five for all their key search terms. Traffic to their website increased by 177%. Conversion rates increased by 221%, and the PPC campaign landed two new accounts during its two-month run. The targeted email campaigns boast an open rate of over 40% among customers and candidates. The opt-in list grew by 120%.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.1.12

S Factor – Custom Website Development & SEO

Background

Sheila Kelly’s S Factor is the original and very popular pole dancing and striptease workout that has been featured on Oprah, The Martha Stewart Show, and more.

Challenge

To design a user-friendly website that is easy for students to use when signing up for or changing classes. Additionally, to launch a student center with the technology in place to keep client information completely secure, while still saving students’ payment profiles.

S Factor Website

Solution

SimplifiedSolutions created a customized ASP.Net based web application that included modules for signing up for class, updating profile information, integrating with the current back-end system so class waiting lists, payment transactions, referral program and class management.

Results

Clients have no idea they are using a sophisticated piece of technology to navigate the S Factor student center. Their registration and enrollment experience is as easy as filling out a form, which leaves S Factor with a very satisfied client base and a streamlined database of new clients.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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