03.1.12

Affiliated Resource Group – Web Design and Development for Lead Generation

Background

Affiliated Resource Group is a premier IT firm located in Ohio. The growing Microsoft Network Partner is evolving its practice areas and repositioning the company as a full-service IT solutions provider.

Opportunity

Showcase Affiliated strategic capabilities, expanded practice areas, and thought-leadership as a premier Midwest Microsoft partner and one-stop IT solutions provider. Improve the brand messaging, search rankings and website traffic. Generate and track leads more effectively.

Solution

SimplifiedSolutions helped Affiliated Resource Group redefine online lead generation strategy by developing and a new robust 50-page website. With a focus on enhanced user experience and solutions-based messaging, key landing pages were created for

each new practice area and industry-specific solutions. Dynamic feeds were developed to serve up relevant case studies, news, and on-going webinar events on each page. Using a keyword strategy, the website was fully optimized to improve Affiliated’s search rankings and increase website traffic. Enhanced analytics and a set of CRM tools were also integrated into the website to track the user journey, measure conversion and capture data for use by the Affiliated sales team.  A enterprise level CMS system allows the client to create landing pages for specific offers for webinars and on-demand content , all tied to the CRM database. These offers are promoted via paid search and email marketing campaigns.

Results

SimplifiedSolutions provided a highly dynamic and integrated website that improved Affiliated’s search engine presence, showcased their expanded practice areas, allowed them to efficiently push fresh, relevant content to their customers, and enabled them to more effectively capture customer and prospect data.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.3.12

Simplifed Solutions – Custom Integration of QuickBooks and Ecommerce

Background

An e-commerce provider of personalized gifts for all occasions.

Challenge

To update the accounting system so the current system, QuickBooks, would be able to communicate with the e-commerce website, merging two databases into one. Through this process, the necessity of having to manually type 1,000+ daily sales into QuickBooks would be eliminated.

Solution

SimplifiedSolutions built a customized integration layer to streamline communications between QuickBooks and their e-commerce web application. Allowing any order that came through the website to automatically be recorded into QuickBooks.

Results

The entire process was automated, eliminating human error and allowing the company to assign the 2 full time employees who were updating the two databases to other jobs, resulting in cost savings. With the whole process streamlined, the numbers were more accurate, and there is now the power to access real time visibility in the accounting system, as they no longer have to wait until the orders are put into the system to access numbers.

For more information about SimplifiedSolutions’ ecommerce solutions, click here.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.1.12

S Factor – Custom Website Development & SEO

Background

Sheila Kelly’s S Factor is the original and very popular pole dancing and striptease workout that has been featured on Oprah, The Martha Stewart Show, and more.

Challenge

To design a user-friendly website that is easy for students to use when signing up for or changing classes. Additionally, to launch a student center with the technology in place to keep client information completely secure, while still saving students’ payment profiles.

S Factor Website

Solution

SimplifiedSolutions created a customized ASP.Net based web application that included modules for signing up for class, updating profile information, integrating with the current back-end system so class waiting lists, payment transactions, referral program and class management.

Results

Clients have no idea they are using a sophisticated piece of technology to navigate the S Factor student center. Their registration and enrollment experience is as easy as filling out a form, which leaves S Factor with a very satisfied client base and a streamlined database of new clients.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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