07.3.12

White Law Group: A Solid Case for Paid Search Advertising

Through expert-based SEO tactics, Simplified Solutions, increases leads for Whiting Law Group and website traffic by 1,000%. In six months, the firm landed a record number of new clients from their PPC campaign.

Background

Whiting Law Group, a law firm with offices in Chicago, IL and in southern Wisconsin, specializes in personal injury, wrongful death and medical malpractice. Since 2002, the Whiting Law Group has a 96% winning recovery rate of every case they handle.

Whiting wanted to increase their online marketshare among their direct competitors and increase their client base in both Illinois and Wisconsin.

Opportunity

Improve Whiting Law Group‘s search engine page rankings and website traffic. Generate and effectively track leads.

Solution

Google Search ResultSimplifiedSolutions worked with Whiting Law Group to ramp up their search engine ranking among their peers as well as paid search advertising program (PPC) to generate leads. A pivotal part of this process involved developing updated web pages optimized with keywords and content both in English and Spanish. Since a large percentage of Whiting Law Group’s clients speak Spanish, SimplifiedSolutions recommended separate landing and web pages to connect with their potential new clients.

Focusing on garnering the clientele that this personal injury firm best represents, SimplifiedSolutions created a comprehensive paid search program that included keyword research; text and content ad builds; geo-targeted efforts and ongoing management and reporting of this campaign.

Results

Whiting Law Group - Landing pageIn six months, SimplifiedSolutions increased Whiting Law Group’s website traffic by a 1,000%. Their firm ranks in the first page of the top search engines for their keyword search terms.

SimplifiedSolutions delivered spot-on targeted web pages for Whiting Law Group’s clients to fully understand the scope of their practice. Further, through strategic online marketing, Whiting Law Group now has an effective and trackable lead generation tool.

For additional information on how SimplifiedSolutions can help you with your web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669 x1001.

SimplifiedSolutions – A Chicago Internet marketing and technology agency

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