02.15.12

Roothouse Inc. – The Rapid Deployment of a Multi-Storefront, Single Catalog E-Commerce Solution

Background

Roothouse Inc. is an e-commerce company that prides itself on quick deployment of niche websites driven off a single catalog. They selected SimplifiedSolutions to build their robust e-commerce stores from the ground up using the zNode platform. Roothouse recognized a tremendous opportunity to grow online sales and effectively interact with their customers in a new and more efficient way.

Calsport.com was the first site to launch, followed quickly by BlackboxPaintball.com and TailsandThings.com (an online pet products store).

Challenge

Roothouse expressed the importance of speed to market with 28,000 dropship products, and needed an ecommerce solution rapidly deployed for multiple websites – all of which were to be managed leveraging a single catalog and administrative panel. An interest was also expressed in tightly integrating social channels into their websites to enable seamless interaction with their brand and new customers in a variety of ways.

Solution

As a part of our process, SimplifiedSolutions collaborated with key stakeholders to plan and implement a Simplified Roadmap. The Roadmap included of functional and technical recommendations as well as strategic marketing tactics including social media

The Roadmap recommendations led to the successful launch of their robust, multi-storefront e-commerce solution built on the flexible zNode ecommerce platform. The Roadmap also resulted in the successful activation of their social media channels (using Facebook ‘like’ campaigns to create buzz and drive qualified traffic to their sites). Thousands of fans joined their pages in Facebook.

Specific functionality was used – like live chat, wishlists, email to a friend, share this, and peer reviews – to create a sense of community and facilitate interaction with their brand. From an architectural standpoint, this solution was developed to scale with future growth of stores as they continue to drive more customers to their websites and boost sales volume.

Results

Sales through all stores continue to multiply. The zNode platform enabled Simplified Solutions to rapidly roll out over 28,000 drop-ship products using a single catalog for three web stores over a 60-day timeframe. This ecommerce solution is a catalyst for sales growth for years to come, while their Facebook fan pages have quadrupled in participation since launch… and continues to grow weekly.

For more information on web development, online marketing and ecommerce solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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02.1.12

S Factor – Custom Website Development & SEO

Background

Sheila Kelly’s S Factor is the original and very popular pole dancing and striptease workout that has been featured on Oprah, The Martha Stewart Show, and more.

Challenge

To design a user-friendly website that is easy for students to use when signing up for or changing classes. Additionally, to launch a student center with the technology in place to keep client information completely secure, while still saving students’ payment profiles.

S Factor Website

Solution

SimplifiedSolutions created a customized ASP.Net based web application that included modules for signing up for class, updating profile information, integrating with the current back-end system so class waiting lists, payment transactions, referral program and class management.

Results

Clients have no idea they are using a sophisticated piece of technology to navigate the S Factor student center. Their registration and enrollment experience is as easy as filling out a form, which leaves S Factor with a very satisfied client base and a streamlined database of new clients.

For more information on web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Tom Casale at 1.312.846.7669.

Simplified Solutions – A Chicago Internet marketing and technology agency

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